WeAD (We ADvertise) represents a groundbreaking evolution in outdoor advertising, fundamentally transforming how individuals interact with and benefit from digital advertising. At its core, WeAD creates a decentralized ecosystem where anyone can become a "Microtiser" - a micro-advertiser who earns income by displaying advertisements through various types of digital displays, from wearable technology to vehicle-mounted screens.
The WeAD ecosystem is built upon a sophisticated infrastructure that combines cutting-edge hardware with advanced software solutions. The system utilizes flexible OLED screens and LED panels that can be integrated into clothing, vehicles, buildings, and portable devices. These displays feature 4K to 8K resolution capabilities, ensuring optimal visibility in outdoor environments, and are equipped with 5G, Wi-Fi 6, and Bluetooth connectivity for seamless communication.
Our platform's backbone is a custom blockchain utilizing Proof of Display (PoD) consensus mechanism, which ensures transparent and verifiable ad display tracking. Smart contracts automate payment processes, while our native WeAD token facilitates all ecosystem transactions. This infrastructure is enhanced by sophisticated AI and IoT integration, creating a mesh network of interconnected devices that can communicate and optimize ad delivery in real-time.
The technical architecture of WeAD is built around several key components. The WeAD Business App serves as the central hub for advertisers, while the WeAD User App provides an intuitive interface for Microtisers. These applications are supported by robust backend services that handle core business logic and data processing, including real-time analytics and performance tracking.
Our API infrastructure is comprehensive, featuring dedicated endpoints for authentication, ad delivery, user interaction, token management, analytics, and geolocation services. This is built using a modern technology stack that includes Unity 3D with MRTK for mixed reality development, Node.js and Python for backend services, and React Native for cross-platform mobile applications. The system utilizes MongoDB and Redis for efficient data management, while Ethereum blockchain technology handles smart contracts and token operations.
The WeAD token is the lifeblood of our ecosystem, with a total supply of 1 billion tokens. Our fee structure is designed to be fair and sustainable, with a 2.5% fee on token purchases by advertisers and withdrawals by Microtisers. Ad display commissions are split 95/5 between users and the platform, ensuring that participants receive the majority of advertising revenue.
Our subscription model offers tiered access for both advertisers and Microtisers. Advertisers can choose from plans ranging from free (with basic features) to Platinum ($39.99/month), offering increasing video allowances and Microtiser reach. Microtisers can opt for boost plans that provide earnings enhancements and priority access to premium advertising opportunities.
The RWA marketplace is a unique feature of the WeAD ecosystem, offering tiered access to various digital and physical assets. Premium access requires holding $100,000 worth of WeAD tokens and provides features like 3D interactive earth globe viewing and real estate NFT trading. Standard access is available through token staking and offers benefits such as discounted digital products and franchise coupon NFTs.
WeAD prioritizes user privacy and security through comprehensive measures including end-to-end encryption, data minimization principles, and regular security audits. Our blockchain implementation ensures transparent transactions while maintaining robust security protocols for token management.
Environmental sustainability is a core focus, with initiatives including eco-friendly display technology, solar charging integration, and sustainable materials usage. We maintain partnerships with renewable energy providers and are committed to carbon-neutral operations.
Looking ahead, WeAD aims to revolutionize urban advertising landscapes while democratizing income streams through advertising. Our vision encompasses the development of advanced personalization technologies, global network expansion, and eventually, the creation of an interplanetary communication network. We see WeAD as a potential contributor to Universal Basic Income through its democratic advertising model.
The platform operates under a decentralized governance model where token holders have voting rights in key decisions. Our ethical framework includes a comprehensive AI Charter, content moderation standards, and a privacy-first approach to data handling. Regular community feedback ensures that the platform evolves in alignment with user needs and expectations.