Executive Summary

WeAD is revolutionizing outdoor advertising through a decentralized ecosystem that combines Web3 technology with real-world advertising solutions. Our platform enables individuals to become "Microtisers" - micro-advertisers who earn tokens by displaying advertisements through wearable and portable display devices.

1. Introduction

1.1 Vision

To democratize outdoor advertising while creating sustainable income opportunities through innovative Web3 technology and real-world asset integration.

1.2 Mission

Empowering individuals to participate in the advertising economy while providing advertisers with a dynamic, targeted, and cost-effective advertising solution.

2. Token Overview

• Name: WeAD
• Total Supply: 1,000,000,000
• Type: Utility Token

3. Token Economics

3.1 Token Distribution Model

• Show-to-Earn rewards for Microtisers
• Staking rewards (up to 8% yield)
• Governance participation rewards
• Activity-based rewards
• Location-based incentives

3.2 Fee Structure

• Purchase Fee: 2.5% on token purchases by advertisers